Prediction markets have reported record trading during the World Cup, with data provided by market analytics firm H2 Gambling Capital showing that the platforms accounted for an estimated 27% of all US sports bets during the tournament, a 9% increase from the beginning of 2026.
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According to Bloomberg, the data compiled by H2 is “imprecise” because sportsbooks and prediction markets measure betting activity differently, and because sportsbooks have not yet disclosed the latest figures from the tournament, which ran from 11 June to 19 July.
Bloomberg does note that the estimated figure shows just how quickly the platforms are growing in the sports betting industry.
