Sports fans rejoice as Milwaukee’s first-ever sportsbook is now open at Potawatomi Hotel Casino ahead of a big weekend for college basketball.
Sports games and betting lines light up screens inside the casino and eager sports fans wasted no time placing their first legal event wagers in southeastern Wisconsin.
“We’ve been doing gaming here for 30 years and it’s slots and tables and food. Nobody’s ever seen sports book,” said Potawatomi Hotel Casino’s CEO Dominic Ortiz.
Ortiz says Friday’s unveiling comes after three years of legwork. The lengthy timeline included clearing federal regulation hurdles, renegotiating its gambling contract with Gov. Tony Evers and getting all of its technology in place.
