Polymarket has all but confirmed it will re-enter the U.S. during the 2025 NFL season with an ad blitz targeting Americans and a new “waitlist” for people to join by providing a phone number.
The prediction market platform, which is popular globally but has been shut out of the U.S. since 2022, recently bought a federally registered exchange through which it can offer its sports prediction market contracts. A host of ads bought by Polymarket through Meta—the owner of Facebook and Instagram—suggest an official U.S. launch is coming soon. The marketing materials feature taglines such as “BREAKING: Legal football trading is coming to ALL 50 states this fall” and “BIG NEWS Texas. Trading on football will be LEGAL this fall.”
