The UK’s Advertising Standards Authority (ASA) has upheld three separate complaints after finding that beside email inboxes, supplier Play’n Go ran ads that likely appealed to children.
The first ad showed a cartoon Easter bunny superhero holding a silver egg and a basket of eggs. Play’n Go’s Easter-themed slot ad appeared beside the email inboxes of two children.
A second ad beside an email inbox showed a cartoon robot DJ with a purple screen face and white pixels. The ad was run to promote Play’n Go’s Spinnin’ Records into the Beat slot game.
The final ad promoted Play’n Go’s Moon Princess series of slot games and featured three anime-style cartoon princesses.
