From the moment sports betting was legalized in states across the U.S., and sports leagues jumped into bed with sportsbooks, it was inevitable the NCAA would join the slumber party too.
Though that day has yet to come, recent comments by NCAA president Charlie Baker hinted at it’s impending arrival.
“That’s a major opportunity, right in front of us,” Baker told industry insiders last week at an event called The Future of College Sports, via Forbes. “We have a major opportunity to get into the sports betting space.”
The NCAA’s exploration of monetizing sports betting partnerships comes at a time member schools are exiting their own deals with sportsbooks.
