The online casino company 888.com will withdraw adverts from locations including London’s transport network after a backlash against their tone, prompting criticism of the capital’s mayor, Sadiq Khan, for allowing them to appear in the first place.
With less than a week to go before Londoners vote for their next mayor, Khan’s Conservative rival, Susan Hall, joined a leading clinician and a group of peers in questioning Transport for London’s “baffling” decision to accept the campaign.
TfL has previously blocked promotions featuring artisanal cheese, a poster for a play that depicted a Victoria sponge cake, and the Wimbledon tennis tournament’s famous strawberries and cream, on the grounds that they promoted unhealthy eating.
