Last August, sports betting operator Norsk Tipping was ordered to reduce advertising costs by 20%, taking NOK45m ($4.0m/€3.8m/£3.3m) from its budget in 2023. Parimutuel horse racing betting service Norsk Rikstoto was told to cut its expenditure by around 5%, which equated to NOK3.4m.
The Norwegian Lottery Authority (Lottstift) ordered the pair to reduce marketing expenditure as a result of new rules that stopped illegal gambling operators from advertising on Norwegian television. Within weeks, Norsk Tipping announced it had ceased advertising its sports betting services on Norwegian television.
Lottstift said it is satisfied that both businesses have now complied with the order.
