“There is no magic bullet,” when it comes to addressing gambling advertising concerns, according to Andrew Taylor, executive policy officer at the Committees of Advertising Practice (CAP).
Speaking this week at a Westminster media forum event addressing the next steps for gambling reform and regulation in the UK, Taylor explained how there isn’t a simple answer to the thorny issue of gambling advertising and marketing, ahead of the Department for Culture, Media and Sport’s gambling white paper, which is expected imminently.
“A ban on advertising would displace a load of revenue to go into other marketing activities, and ultimately advertising is only one part of operator behaviour,” Taylor said.
