NFL season kicks off on Thursday night, marking not only the return of America’s favorite sport but also the beginning of the most important yearly stretch for gambling companies looking for sports bettors.
“Football is always the most competitive season,” FanDuel (FLTR.L) CEO Amy Howe told Yahoo Finance in August. “It is the no. 1 acquisition moment for, candidly, all sports betting operators.”
According to Macquarie Research, about $1 billion is bet each week during the NFL season, with the fourth quarter of the year accounting for about 35% of yearly revenue for gambling companies. Wall Street analysts will be closely watching this fall to see which sportsbook prevails in handling the lion’s share of bets within the newfound gambling sector.
