The National Football League has announced three commercial agreements with sports betting operators ahead of the 2026 season, re-signing with partners DraftKings and FanDuel and expanding a relationship with Fanatics Betting and Gaming.
The news of the Fanatics deal broke earlier this month, with an official NFL release on August 27 noting that the expanded relationship “includes collectibles and official league merchandise. ”
Under the multi-year deals, “all three partners will have the ability to leverage NFL marks within the sports betting category and promote online and retail sports betting. ” The sports body also indicates that the sports betting operators “will have access to real-time, official play-by-play statistics, proprietary Next Gen Stats and BetVision through Genius Sports, the league’s exclusive data distribution partner.
