Online wagering group NextBet has officially launched in Australia as an acquisition vehicle designed to consolidate mid-tier wagering operators, announcing its first move with the purchase of Brisbane-based bookmaker CrossBet.
The new group, led by Executive Director Scott Cross, portrays itself as a challenger to established brands and said it planned to build a united Tier Two operator through a series of acquisitions.
CrossBet, founded in 2020 and licensed by the Northern Territory Racing Commission, has gained its status in horse and greyhound racing with mobile-first features such as live streaming and quick bet placement.
NextBet said its strategy focused on rolling up undercapitalized operators while investing in technology to deliver faster profiling, efficiency, and a specialized user experience. They are actively talking with several additional targets and are expected to announce further transactions in the coming quarters.
