New gambling shirt sponsors in the English Premier League: Who are they and why are they controversial?

Saturday, June 22, 2024 12:15 PM
  • Matt Woosnam and Steve Madeley, The Athletic

Crystal Palace and Wolves will both have new shirt sponsors next season — gambling firms that are likely to raise an eyebrow or two.

On Tuesday June 11, Wolves announced DEBET as their new front-of-shirt sponsor for two seasons, while a day later Crystal Palace confirmed a two-year deal with Net88, another obscure betting company. Both DEBET and Net88 are ‘white-label’ firms, which are operated by someone other than the brand owner.

So who are they and why are they controversial?

Last week, Palace announced they had signed a “record” two-year contract with gambling company Net88 to become the front-of-shirt-sponsor for their men’s team.