Netherlands’ Toto Online fined €400,000 for aiming ads at young adults

Netherlands’ Toto Online fined €400,000 for aiming ads at young adults

Article brief provided by IGB
  • Robert Fletcher, IGB
November 29, 2022 5:39 PM
  • Robert Fletcher, IGB

Dutch gambling regulator de Kansspelautoriteit (KSA) has issued Toto Online with a fine of €400,000 (£343,793/$415,307) for targeting advertising at young adults in the country.

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The KSA said Toto Online – owned by Nederlandse Loterij – sent advertising messages to its entire customer base between 1 October 2021, the date the country opened its legal online gambling market, and 1 February this year.

The adverts featured a range of details about Toto Online and its online gambling offering, including information about bonuses available to customers.

However, Dutch law states licensed operators cannot send any form of advertising to young adults between the ages of 18 and 23, even if they are registered with the operator.