A few years ago, the NCAA’s stance on sports wagering was clear: Don’t bet.
The organization didn’t want players and coaches wagering, and the NCAA also wasn’t thrilled about having any relationship with regulated sports betting. That attitude seems to be shifting, as NCAA officials are aware of the increased fan engagement legalized betting brings.
A changing attitude toward sports betting doesn’t just include a growing appreciation for the external benefits of sports wagering, such as increasing fan interest. The NCAA’s views of how to approach sports betting internally are also changing, with an increased focus on protecting athletes, rather than punishing those who break rules.
