As the season prepares to tip off, the NBA wants to remind fans that betting on basketball at sportsbooks and trading on prediction markets involves risk and should be done for entertainment, not to generate income.
The NBA and WNBA, in collaboration with the National Council on Problem Gambling, are launching a responsible gaming initiative this fall that will run on social and linear platforms. The campaign emphasizes that no matter how much one knows about basketball, their money is at stake.
“As the ways people engage with sports continue to evolve, it is important that fans understand the risks associated with putting money on sports outcomes,” Scott Kaufman-Ross, NBA head of media distribution and partnerships, said in a release announcing the new campaign.
