September and the coming of NFL season saw promotions for Missouri online sports betting double sequentially – as a percentage of revenue, promotional outlays went from 22% in August to 44.1% in September.
Handle for the Show Me State was $325 million. Books held at 9.5%, resulting in pre-promo revenue of $31.1 million, of which $13.6 million went back out to customers promotionally. Books kept $15.5 million.
The top spot in Missouri went to DraftKings with winning of $13.1 million on handle of $129 million. It laid out $4.2 million in promotions. DraftKings held at a state-best 10.2%, a full percentage point higher than FanDuel’s 9.2%.
