Michigan: FireKeepers Casino Hotel unveils new marquee digital signage

Michigan: FireKeepers Casino Hotel unveils new marquee digital signage

Article brief provided by Indian Gaming
  • Indian Gaming
May 3, 2024 3:33 PM

FireKeepers Casino has installed a monumental new digital sign, introducing a dramatic brand presentation daily to the thousands of people traversing I-94 in either direction. Standing at an impressive height of 99 ft. 6 in., the sign is nearly twice as high as its predecessor. Crafted with Samsung XPR-E LED panels and featuring a pixel pitch of 10.4 millimeters, the marquee showcases a resolution of 1056 x 1392 and a total pixel count of 1,469,952 pixels. Its expansive LED display spans approximately 36 ft. in width and 48 ft. in height, delivering unparalleled clarity and visual impact.

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“We are thrilled to unveil our new marquee, which sets a new standard for size, clarity, and sophistication in Michigan,” said Jim Wise, Vice President of Marketing at FireKeepers.