Michigan: ‘Don’t Regret The Bet’ responsible gambling campaign finalist for Shorty Awards

Michigan: ‘Don’t Regret The Bet’ responsible gambling campaign finalist for Shorty Awards

Article brief provided by PlayMichigan.com
  • T.J. McBride , PlayMichigan.com
May 6, 2024 2:48 PM
  • T.J. McBride , PlayMichigan.com

The Michigan Gaming Control Board’s responsible gambling campaign ‘Don’t Regret the Bet’ continues to earn honors for its creativity and effectiveness. After winning three separate awards since August 2023, the marketing campaign is now a finalist for a Shorty Award.

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Specifically, King Media and the MGCB worked together to create the campaign as a means of keeping pace with the rapidly expanding gambling space. This awards tour has proven the partnership to be extremely successful.

Speaking to PlayMichigan about the campaign, King Media’s founder and president Coleen King said in February that she is proud it is having a positive impact with Michiganders.