Massachusetts regulators amend ad standards around young athletes prior to betting launch

Sunday, January 22, 2023 8:54 PM
  • Matt Rybaltowski, Sports Handle

Hours before the Massachusetts Gaming Commission convened Friday for a meeting to discuss amended sports betting regulations, MGC Chair Cathy Judd-Stein listened to a local Boston news segment on a burgeoning young gymnast.

The segment focused on how the gymnast is using social media to promote her brand, information that Judd-Stein made use of for the commission’s discussion relating to sports betting endorsements by young athletes. The MGC met Friday prepared to discuss a proposed regulation that would have prohibited professional athletes under the age of 21 from doing commercial endorsements for sportsbooks. At the meeting, the commissioners amended language in order to create a carve-out allowing endorsements by certain pro athletes.