Manchester United are reportedly closing in on the most lucrative training kit-only deal in football, with sources suggesting the club has wrapped up a £20m [$27m] with Super Group-owned Betway.
The multi-year deal, reported by the Daily Mail’s Mike Keegan, offers an alternative way to market for gambling operators, which will be excluded from front-of-shirt sponsorship deals from the beginning of the 2026/27 season.
Betway has been somewhat of a Premier League stalwart when it comes to sponsorship, notably sponsoring now-relegated side West Ham United from the 2015/16 season up until the 2024/25 season.
The operator has also recently struck more minor partnerships with clubs including Arsenal, Manchester City, Brighton & Hove Albion and Chelsea.
