The Belle of Baton Rouge Hotel has rebranded as Bally’s Baton Rouge Hotel. The rebrand follows the recent merger of Bally’s Corporation with the Belle’s parent company, The Queen Casino & Entertainment Inc.
“Bally’s brand is respected worldwide, and it’s thrilling to have a name that’s synonymous with contemporary entertainment join the Baton Rouge community,” said Richard Cannon, GM, Belle of Baton Rouge.
Bally’s signage is currently being installed on the hotel…
Set to reopen on March 31, the fully remodeled property will bring much-needed hotel inventory to downtown Baton Rouge. The 10-story property features 242 rooms, suites, a modern fitness center and a VIP lounge with panoramic views.
