Latin American acquisition and reactivation levels were higher than in the US and Europe during the World Cup 2026 group stage, according to igaming customer retention platform Optimove.
The firm found that LatAm grew 49 percentage points above the region’s regular-season weekly average (baseline) number of bettors, followed by the EU at 39 points, and the US at 18 points.
LatAm also saw the highest rise in first-time depositors, peaking at 300% compared to 200% in the EU and 171% in the US.
Optimove noted that this presents a retention challenge for the region, as an increase in betting activity suggests existing customers have been motivated by the tournament to bet more, while new depositors have no previous betting history.
