Kindred to reduce U.S. marketing spend after ‘weak’ Q4 performance

Kindred to reduce U.S. marketing spend after ‘weak’ Q4 performance

Article brief provided by SBC News
  • Charlie Horner, SBC News
January 16, 2023 7:46 PM

Kindred Group has reported that Q4 has shown a ‘weaker than anticipated’ performance resulting in operational changes, including the reduction of marketing spend in North America moving forward.

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Offering investors a trading update for Q4, Kindred noted that whilst total group revenue increased by 24% year-over-year to $371.4m, performance ‘did not meet expectations’ due to several factors.

One of these factors was the Houston Astros winning the World Series on Nov 5, which resulted in a $6.5m payout to Mattress Mack and ensuring a negative revenue contribution of $5.4m.

Aside from this anomaly, the group noted that North America delivered a ‘solid underlying growth’ during the quarter.