Kindred ‘strategic review’ could make Unibet the latest sportsbook for sale

Kindred ‘strategic review’ could make Unibet the latest sportsbook for sale

Article brief provided by Legal Sports Report
  • Matthew Waters, Legal Sports Report
April 26, 2023 8:15 PM
  • Matthew Waters, Legal Sports Report

A strategic review by Kindred could mean another US sports betting brand is up for sale in Unibet.

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Kindred, listed in Stockholm, announced the strategic review Wednesday, the same day as its first-quarter trading update. North American operations improved for Unibet year-over-year, though the brand is still operating at a loss.

While the release about the strategic review does not mention Unibet specifically, it is clear nothing is off the table:

“As part of this strategic process, the Board of Directors will consider all potential alternatives that can deliver value for the Company’s shareholders. Such alternatives could include a merger or sale of the Company (in whole or in part) or other possible strategic transactions.”