Kindred ‘strategic review’ could make Unibet the latest sportsbook for sale

Wednesday, April 26, 2023 8:15 PM
Photo:  By Kindred Group - http://www.kindredgroup.com, CC0, https://commons.wikimedia.org/w/index.php?curid=58321076
  • Matthew Waters, Legal Sports Report

A strategic review by Kindred could mean another US sports betting brand is up for sale in Unibet.

Kindred, listed in Stockholm, announced the strategic review Wednesday, the same day as its first-quarter trading update. North American operations improved for Unibet year-over-year, though the brand is still operating at a loss.

While the release about the strategic review does not mention Unibet specifically, it is clear nothing is off the table:

“As part of this strategic process, the Board of Directors will consider all potential alternatives that can deliver value for the Company’s shareholders. Such alternatives could include a merger or sale of the Company (in whole or in part) or other possible strategic transactions.”