Prediction market Kalshi has secured front-of-kit sponsorship for all ten teams competing in the inaugural season of six-a-side entertainment football league, the Baller League USA.
The competition will launch in February 2026 and blends competitive play with celebrity and influencer involvement.
It is scheduled to begin in Miami and follows earlier editions staged in Germany and the UK. Kalshi is the first commercial partner attached to the US version of the league.
Kalshi’s logo will feature on team shirts and offer prediction markets tied to Baller League games, which will be incorporated into match broadcasts and shown on screens inside the venue.
Kalshi could also stream games on its own platforms and operate branded streaming booths on match days.
