Sportsbooks are in the sports betting business, and offer VIP programs to their biggest sports bettors.
Kalshi is in the prediction market business and is now offering “Platinum” status to “all high value players,” including those who buy sports event contracts.
“Similar to other financial markets, brokerages, and large consumer brands, we’re piloting a program that offers priority support and other benefits to some of our most loyal customers,” confirmed Elisabeth Diana, head of communications at Kalshi. She pointed to programs at Schwab, Coinbase, and Kraken as other financial firms offering similar perks.
The news of the program was made public via X earlier Tuesday.
