Hard Rock International has launched its 27th annual PINKTOBER campaign for October, tying breast cancer fundraising to promotions across Hard Rock casinos, Hard Rock Bet, Hard Rock Online Casino, hotels, and cafes.
The company said PINKTOBER has raised more than $15 million to date and that this year’s effort will again support the Hard Rock Heals Foundation and the American Cancer Society.
According to the company, participating Hard Rock casinos will run table game specials, slot tournaments, and entertainment programming benefiting the foundation’s breast cancer initiatives.
