Hard Rock Bet Sportsbook has unveiled its fall marketing campaign, the Hard Rock Bet Party, developed in collaboration with agencies 72andSunny, Smuggler, Redline Media Group, and the sportsbook’s internal team.
The campaign combines live-action spots and multi-platform content featuring athletes like Mike Tyson, Dale Earnhardt Jr., John Daly, Ray Lewis, Ed Reed, and Edgerrin James.
According to Hard Rock, the campaign is designed to translate the sportsbook experience into a physical “event” by bringing together sports, culture, and entertainment.
The initial live-action spot highlights Florida football legends, including Lewis, Reed, James, Fred Taylor, Devin Hester, DJ Williams, Jon Beason, Antrel Rolle, and Jeremy Shockey. Additional spots featuring Earnhardt Jr., Daly, and Tyson are scheduled throughout the fall.
