Hard Rock Hotel & Casino Atlantic City will spend another $50 million this year on room renovations and other work as it strives to maintain its position near the top of the city’s casino market.
The company announced Monday that it has begun a renovation project involving more than 700 standard guest rooms, more than 60 suites and eight penthouses in the hotel’s North Tower, along with refreshing walkways and corridors.
The work is the latest Hard Rock has carried out since opening in 2018 in the former Trump Taj Mahal Casino Resort, investing over $700 million into the Boardwalk property.
“Our $50 million capital improvement plan for 2026 reflects Hard Rock Atlantic City’s unwavering commitment to reinvesting in our resort, our team members, and the Atlantic City community,” said George Goldhoff, the casino’s president.
