Genius Sports on Thursday appointed Tony Marlow as Chief Marketing Officer.
Marlow joins the executive team to lead global marketing, communications, and brand strategy. He will focus on leading the company’s global go-to-market efforts across its core audiences, including leagues and federations, broadcasters and streamers, betting operators, advertisers and brands.
“We are the operating system of sport, with the infrastructure to create value across every part of the ecosystem,” Genius Sports CEO Mark Locke said in a statement. “As the industry converges across data, media, betting and advertising, our focus is on scaling that platform globally. Tony’s appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business.
