Gauselmann Group officially rebrands as Merkur Group

Gauselmann Group officially rebrands as Merkur Group

Article brief provided by iGaming Business
  • Richard Mulligan, iGaming Business
January 2, 2024 7:47 PM
  • Richard Mulligan, iGaming Business

German gaming business Gauselmann Group has finalised its rebranding project which sees it become Merkur Group. The German gaming group’s holding company Gauselmann AG will now operate under the new name Merkur.com AG.

Story continues below

The renaming was completed on 1 January, with the entry in the commercial register now amended.

The ownership structure of the business unit will remain unchanged. The unit was founded in 1980 as a holding company to provide central services for businesses within the Gauselmann Group.

The change comes 67 years after the foundation of the Gauselmann Group and half a century since the Merkur brand was introduced in the 1970s.