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Gaming industry poll finds most Americans see prediction markets as gambling

November 13, 2026 · 3:23pm ET | 12:23pm PT
Photo: Shutterstock
  • Eleanor Mueller, Semafor

A bipartisan 82% majority of Americans think that prediction markets should be regulated as gambling products instead of financial ones, a poll conducted by Qualtrics on behalf of the American Gaming Association found.

The poll also found that 75% say using the markets to buy and sell sports-related event contracts is the same as using a sportsbook to bet on sports.

The group is using the findings, shared first with Semafor, to reinforce its argument that states and tribes should oversee the markets instead of the Commodity Futures Trading Commission ahead of a looming Supreme Court ruling.

“In an era of political division, Americans are overwhelmingly united against Kalshi’s deceptive marketing of sports gambling as investing,” AGA President and CEO Bill Miller said.

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