With the rise of sports betting, one playing field has become a dividing line in the U.S. gambling industry: college campuses.
Caesars Entertainment Inc. has signed marketing deals with the Louisiana State University and Michigan State University athletics programs, giving the Las Vegas-based sports-betting operator access to advertise in college stadiums and other sports facilities and in digital and broadcast sports content, among other rights, according to the company. Financial terms of the deals haven’t been disclosed.
Meanwhile, gambling regulators have also considered stricter rules about advertising to people younger than 21. Some states with legal sports betting have attempted to build a barrier by banning wagers on in-state university teams. Some gambling executives have said sponsorship deals with universities should be off-limits.
