The gambling industry has become synonymous with the chests of Premier League players’ match shirts. Its lucrative sponsorship contracts have provided clubs with a cash boost during a revenue arms-race, deemed necessary in an era of financial regulation.
The end, though, is seemingly on the horizon, after the English top-flight teams agreed to withdraw front-of-shirt gambling sponsors from the start of the 2026-27 season. But how much will actually change? Will clubs be able to plug the financial gaps left by such a ban, or will sponsors simply find a way around the new rules?
