French regulator’s review of betting operators’ marketing flags sponsorship and influencers as ‘points of vigilance’

French regulator’s review of betting operators’ marketing flags sponsorship and influencers as ‘points of vigilance’

Article brief provided by SBC News
  • Ted Orme-Claye, SBC News
February 28, 2023 8:07 PM

French gambling regulator l’Autorité Nationale des Jeux (ANJ) has detailed progress on bookmaker marketing guidelines, although rejecting Française des jeux’s (FDJ) promotional strategy.

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In a review of 17 licensed independent operators and the two state-licensed companies, FDJ and Pari Mutuel Urbain (PMU), the ANJ concluded that most firms had ‘generally complied’ with guidelines and recommendations adopted in February and October last year.

The review of operator’s promotional strategies forms part of a wider state objective to prevent ‘excessive or pathological gambling’ and limit the exposure of under-age consumers to betting-related content.

The ANJ explained: “When examining these promotional strategies, the ANJ’s analysis grid takes into account the balance to be found between the legitimate use of advertising by operators to promote the legal gambling offer and the need not to not encourage excessive or pathological gambling and protect minors.”