French regulator L’Autorité Nationale des Jeux (ANJ) has reported that a number of operators and advertisers have signed four charters in relation to marketing during the 2022 Fifa World Cup, including promising to cut the number of ads that may be broadcast per break from four to three.
The World Cup is set to take place in Qatar from 20 November to 18 December.
The charters aim to regulate and moderate advertising during the World Cup, and govern television, radio, billboard and digital advertising. They were created as a result of September 2021 public consultation into an “oversaturation” of gambling advertising in France during the Euro 2020 Championship.
