France to impose role-model ban in gambling ads, marketing

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France to impose role-model ban in gambling ads, marketing

Article brief provided by iGaming Business
  • Zak Thomas-Akoo, iGaming Business
June 1, 2023 8:36 PM
  • Zak Thomas-Akoo, iGaming Business
  • France
  • Sports Betting

French gambling regulator Autorité Nationale des Jeux (ANJ) has said that it will prohibit the use of an athlete’s image in gambling communications.

ANJ released a number of new gambling sponsorship regulations for sports teams and non-binding recommendations for French gambling sponsorships to “strengthen the regulation of these commercial practices”, which includes a role model ban.

The new rules are the result of a gambling sponsorship working group launched in summer 2022.

Among the proposals is new regulation that prohibits the use of role models in gambling marketing communication. In order to assess whether an athlete could appeal to minors ANJ is to rely on a number of measures.