Flutter Entertainment announced on Wednesday that it reached a deal for its sportsbook, Paddy Power, to become the official sportsbook partner of the NFL within the U.K. and Ireland.
The one-year deal will give Paddy Power more opportunities with its NFL betting markets and will create a free-to-play NFL-themed game called “Paddy Power NFL Showdown.”
The NFL has been focused on growing its global profile with games this season being played in Brazil, England, Germany, Ireland and Spain.
The deal will grant Paddy Power the power to host promotional campaigns across the U.K. and Ireland, including the international games… Paddy Power will also offer weekly jackpots and a season-long leaderboard for its free-to-play NFL gamers.
