Fixed-odds horse racing wagering has been approved in Colorado. The deal was forged between SIS Content Services, part of the SIS (Sports Information Services) Group, and long-time operator partner bet365 to deliver its global horse racing content to bettors in Colorado.

The approval of horse racing fixed-odds wagering on Colorado sportsbooks is intended to attract a wider range of casual bettors, who will be offered the same type of betting as all other sports…

“This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and bet365 for their vision and support,” said Michele Fischer, Vice President, SIS Content Services.