Lawmakers from the Canadian Senate Transport and Communications Committee have advanced a bill, S-211, that would restrict sports betting ads.
The vote comes amid growing concerns over the amount of sports betting advertising in Canadian media since the country legalized single-event wagering in 2021.
According to Blacklock’s Reporter, the bill’s preamble notes that gambling advertising has become pervasive and cites research linking increased exposure to higher rates of participation.
If passed, it would require the federal cabinet to develop a national framework to regulate and restrict sports betting ads. This version echoes a previous one that passed the Senate in November 2024 but died when Parliament was prorogued in January.
