In the almost two decades since five entrepreneurs in Edinburgh founded daily fantasy sports platform FanDuel, the company has grown to become the leader in the US’s $17.5 billion online sports-betting market. It boasts a roughly 35% market share, according to researcher Eilers & Krejcik Gaming, operating online sportsbooks in more than two dozen states, with 4.8 million monthly players last year.
Yet when it comes to prediction markets—a new spin on wagering in which people can bet on the outcome of future events, including sports matchups—FanDuel was late to the table. Now it’s racing to catch up, hoping to snag a slice of the prediction-market pie dominated by Kalshi and Polymarket.
