The business arm of the MLBPA has reached a non-exclusive licensing agreement with Fanatics, making it the first officially licensed sportsbook of MLB Players, Inc.
The pact comes amid a September lawsuit filed by the union against FanDuel, DraftKings, bet365 and Underdog Fantasy, alleging that the sport betting and daily fantasy companies used player images without having a licensing agreement.
The MLBPA declined comment on its lawsuit. However, it’s possible, because of the non-exclusive deal with Fanatics, it could be open to reaching agreements with the others.
Terms of MLB Players, Inc.’s deal with OneTeam, which helps the union commercialize group licensing rights, and Fanatics, were not disclosed.
