Sports-merchandising company Fanatics Inc. has picked a finance chief for its sports-betting and gambling division ahead of its planned launch early next year.

Jacksonville, Fla.-based Fanatics on Tuesday named Andrea Ellis as chief financial officer of its betting and gambling unit. Ms. Ellis was most recently CFO for about two years at electric-scooter company Lime. Before that, she held senior roles in finance at Restaurant Brands International Inc., which owns brands including Burger King and Tim Hortons.

Ms. Ellis will report to Matt King, the division’s chief executive. Mr. King joined Fanatics last year from rival FanDuel Group, where he was CEO.