On Monday, Fanatics filed to trademark the brand “BetFanatics” at the United States Patent and Trademark Office, as first reported by patent attorney Josh Gerben. Fanatics is the largest sports-only licensed retailer globally and has been rumored to be preparing a significant play in the sports betting space for a while now. Fanatics chief commercial officer Ari Borod told Action Network that “you can expect we would want to leverage the Fanatics name” in the branding.

As included in the patent filing, Fanatics will use the “BetFanatics” trademark to apply for all online and retail sports betting applications. The company will use the name for “downloadable mobile applications for betting and gaming; downloadable mobile applications for use in fantasy sports league, namely, mobile applications for managing and participating in fantasy sports league.”