Sportsbook operator Fanatics has confirmed that it will be launching prediction markets in the coming weeks through a partnership with cryptocurrency exchange Crypto.com.
First reported by the Financial Times last week in a potential link between the two, Fanatics CEO Michael Rubin confirmed the rumors during an interview with CNBC on 20 November.
The new predictions app, called Fanatics Predicts, follows similar moves by operators DraftKings and FanDuel, who recently pulled operations from Nevada and left the American Gaming Association to focus on prediction markets.
Rubin didn’t specify what the app would look like or what markets it would target, but he did say that it is expected to launch in the “next couple of weeks.”
