One of the biggest sports betting markets in the country is about to welcome a new sportsbook to the family.

The Arizona Department of Gaming announced it awarded an event wagering operator (sports betting) license to Fanatics, the upstart sportsbook that will enter the Arizona market through a partnership with the Tonto Apache Tribe.

The license costs a total of $850,000 upfront and has an annual renewal fee of $150,000.

Fanatics is the leader in sports memorabilia for professional American sports leagues. However, it’s a relatively small player in the sports betting world.

The sportsbook will be live in 17 states once it launches in Arizona.