Facebook sets restrictions on online gambling ads

Facebook sets restrictions on online gambling ads

Article brief provided by Klein Moynihan Turco LLP
  • David O. Klein, Klein Moynihan Turco LLP
November 22, 2022 6:22 PM
  • David O. Klein, Klein Moynihan Turco LLP
  • United States
  • Igaming

Facebook has updated and is now enforcing their gambling and gaming service marketing policy. In order to feature ads that promote online gambling and gaming, advertisers now need to request prior written permission from Meta to do so. The request must include evidence that the subject gambling and/or gaming activities are duly licensed by regulators or otherwise lawful in the geographic locations or territories that they target. Not surprisingly, the stated policy does not allow companies to direct online gambling and gaming ads at anyone under 18 years of age. Companies looking to, or continuing to, advertise these services on Facebook will certainly need the help of an experienced Internet marketing attorney to comply with the Facebook gambling policy restrictions.