Facebook has updated and is now enforcing their gambling and gaming service marketing policy. In order to feature ads that promote online gambling and gaming, advertisers now need to request prior written permission from Meta to do so. The request must include evidence that the subject gambling and/or gaming activities are duly licensed by regulators or otherwise lawful in the geographic locations or territories that they target. Not surprisingly, the stated policy does not allow companies to direct online gambling and gaming ads at anyone under 18 years of age. Companies looking to, or continuing to, advertise these services on Facebook will certainly need the help of an experienced Internet marketing attorney to comply with the Facebook gambling policy restrictions.
November 22, 2022 6:22 PM