Evoke chief financial officer Sean Wilkins has revealed the group is prioritizing higher-value players over customer volume, after the operator reported a 6% year-on-year fall in active user numbers during the first half of 2026.
Wilkins made the revelation during the company’s H1 earnings call. He was responding to a question over whether the decline in active customers reflected a deliberate decision to trade volume for higher-value players.
Wilkins said the strategy was focused on “getting significant value from our players”, with evoke seeking to drive both average revenue per user (ARPU) and margin. He added that the approach, which has been in place for three years, was “definitely paying dividend”.
