Since a Supreme Court ruling in 2018, legal sports betting has taken off in the U.S. Thirty-six states have passed laws to allow gambling on sports, another eight are considering it and more than 50% of American adults – 146 million people – now live in a live, legal sports-betting market.
Ads blanket the airwaves and social media sites. Commercials flaunt “risk-free” bets, with former professional sports celebrities promoting gambling companies. While the U.S. advertising blitz is in full swing, many nations in Europe are moving to place strict limits on promotions or abolish gambling ads altogether.
Access to gambling has been facilitated by ubiquitous online apps. Practically all betting nowadays can be done from a person’s smartphone.
