Entain’s product and marketing focus puts it ahead of rival Flutter in UK market

Sunday, August 17, 2025 2:39 PM
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  • Ted Orme-Claye, SBC News

Flutter Entertainment is the most valuable of the world’s gaming PLCs, but one of its closest rivals has taken a lead in one key market. Entain, a rival in a number of markets, is fairing better in the UK according to Q2 results.

Both companies have a huge UK presence. Flutter has one of the country’s strongest online brands in Sky Bet alongside the Betfair exchange and a retail presence in Paddy Power, as well as iGaming assets like Poker Stars.

Entain, meanwhile, is a dominant force on the UK high-streets via its Ladbrokes and Coral betting shops, which of course also have an online counterpart.